How do purpose-driven companies communicate with their stakeholders? We’ve asked the expert! Here’s our latest interview with H2H marketing and communication expert Riccardo Del Bianco. I’m the Founder of marketing agencies RiLab and OSM Marketing. I’ve been working in marketing and communications for 20 years now. I have helped hundreds
In the era of the Great Resignation a company that is able to attract talents is certainly ahead of its competitors. After all, companies are made of people and without them there isn’t much business happening. Interestingly enough, there is a strong relationship between purpose and companies’ ability to attract and retain talents. What’s
This pride month we’d like to celebrate uniqueness and the importance of working in an environment where you feel recognised, respected and valued. We’ll look at three key areas together: what Diversity and Inclusion (D&I) mean; what D&I can do for your people and your business; and how you can get
This year’s World Environment Day topic is #OnlyOneEarth. It’s an acknowledgement from businesses, governments, civil society and individuals that we only have one planet to live on and we must do all we can to protect it. But how can we take action collectively if most people struggle to understand
Becoming a sustainable company… what does it truly mean? Certainly, it’s about your own ideas and practices as a business. But that’s not the whole picture. Try to think about your supply chain for a minute. You could be a zero-carbon company yet work with suppliers who don’t even measure
It’s not uncommon for us to come across small and medium sized businesses that start the conversation with “we are not doing much on sustainability to be fair”. And then when you dig deeper they’re actually doing so much already. Similarly, we come across companies who claim to be doing
In English the word purpose refers to “the reason for which something is done or created or for which something exists”. When we think about purpose as a business, we’re thinking about our core WHY. Why does your company exist? Why do you do what you do? Certainly, the purpose
Around one year ago on Earth Day we launched our new brand and products as Prosperah. So it’s time to share some of our impact stats and stories with our wonderful community of change-makers. First of all, you may (or may not) recall that till mid-April last year we were
As you may know April is a special month for us change-makers. On the 22nd of April we celebrate Earth Day 2022, a special occasion to remind ourselves about how beautiful our planet is and how important it is to preserve it – so we can survive on it as well!
Did you know that sustainability… …brings you customers: 70% of Millennials would spend more with businesses who put sustainability at the core …gives your business a competitive advantage: 9 in 10 Millennials would switch brands to one associated with a cause …makes your company more attractive to talent and your team more productive: 82% of Millennials would rather work
